Product matching is at the heart of competitive pricing intelligence, but product matching is broken.
Relying on universal product identifiers such as UPCs, GTINs, MPNs and barcodes to automatically match products is cheap and fast.
It’s also fundamentally flawed and here’s why.
If your product assortment contains own-brand label products, premium brand exclusives or unique pack sizes, the standard approach doesn’t even get out of the gate.
If universal product identifiers are inaccurate or missing or if your competitors don’t list their GTINs and UPCs, this approach falls at the first hurdle for serious, enterprise-scale retailers.
There is no point rushing to the wrong answer, but how is Skuuudle’s approach better?
Product matching is an
inherently difficult exercise.
Skuuudle's clients have large, complex assortments with tight deadlines, so product matching must be fast and scalable.
However, there is no point rushing to the wrong answer and products matching must be exhaustive. When others fail to match, Skuuudle is recognised as the trusted partner, relentlessly keeping on matching.
Together with our product matching experts, we'll define your product matching philosophy, putting you in control to govern exactly what decides the perfect match.
How does Skuuudle’s exhaustive product matching work?
When automated matching fails, our experts relentlessly make matches by hand, exhausting what it takes to comply with your agreed product matching philosophy.
Compliance is achieved by two analysts, manually approving and signing off every match, adjudicated by senior matchers ensuring your product matching philosophy is guaranteed.
So, what’s the catch?
Every high-performing retailer seeking quality standards, knows excellence isn't easy.
You can either continue with poor quality accuracy and regret wondering what matches you're missing out on.
Or like our clients, make the conscious decision to accept whilst Skuuudle's exhaustive product matching time
to set-up is front-end loaded, once your philosophy has been deployed over two or three months,
product matching accuracy and better competitive pricing intelligence will become your primary influence for success.
As an enterprise-scale retailer, only better quality product matching, provides you with the confidence your pricing intelligence is competitive.
Don't regret poor quality.
If your business needs the best product matching accuracy and
better competitive pricing intelligence,
book a demo today.
It only takes 15 minutes, and we can
Book a demo
with your competitors' data.